PUMA NSW Flagship Store Launch
A very exciting time for sporting giant Puma, as they launch their second flagship store within Australia. The first store is located in Melbourne, Central Shopping Centre. While last week I had the pleasure of helping launch the NSW flagship store located at Westfield, Chatswood, the cultural home of Sydney’s North Shore.
PUMA’s new flagship store is a 194 square meter shop area that features a broad range across PUMA’s Performance and Sportstyle categories including; Running and Training, Football, Motorsport, Sportstyle, Accessories and PUMA’s Sportstyle premium category SELECT. The shop boasts a clean and vibrant fit out, allowing you to view the range with ease.
The store windows alone draw you in with their impressive latest campaign featuring the fastest man alive Usain Bolt, and the latest famous face to join the Puma family Cara Delevingne!!!!! It’s an exciting time for Puma with the announcement of Cara Delevingne as the global face of PUMA Women’s campaign ‘DO YOU’, With Rihanna being the Creative Director behind the campaign. Theses images and collection are sure to grab your attention.
PUMA’s new Forever Faster store design has already been rolled out to numerous locations worldwide, which included openings in Shanghai, Dubai, Moscow, Mexico City, and Cape Town. The new retail concept shows the consumer that PUMA is a true sports brand with a long-standing heritage represented by the fastest products and fastest athletes in the world.
To celebrate the launch of the new flagship Puma store, Jodi (Anasta) and I, had the pleasure of inviting a small group of influencers, editors and celebrities along to the store to take part in a Forever Faster Fitness session. My killer PT Laura Basta from Fitness Playground, ran the class and created an awesome circuit fit session that took place within the store.
Guests were treated with the newest Puma gears and enjoyed an amazing spread of protein smoothies, coconuts, muesli and fresh fruit tubs and plus protein balls after the workout.
Guests included Nicole Adolphe, Carina Rossi, Keira Maguire, Jess Hopson, Elouise Morris, Indy Clinton, Gabby Neal, Madi Edwards, Nicole Lucas, Jessie Khoo, Sarah Day, Talita Estelle, Tanya Poppett, Domenica Calarco, Danielle Benton, Nicole Benton, Rachael Smith and Fiona O’Callagan.