WELCOME CA GHOST
I write this blog post as an extremely proud wife. My husband is not only the director of CA Automatiq, but the creator and designer of CA Ghost. Dane and I have been married for almost 2 years and within that period, CA Automatiq was born and the development of CA Ghost began. I was quick to nickname her the “other woman” due to the many late nights in the office, last minute trips overseas and just general hogging of all his attention and time!! Eager to meet her, the CA Ghost landed in Australia only a month ago, and words could not describe how utterly proud I was of Dane and his attention to detail in all aspects with this exquisite swiss made timepiece.
Dane has in the Jewellery design industry for many years, and as his wife can vouch for his rather un healthy obsession with fine swiss watches! Due to this obsession he would have a crack at designing his own.
“I wanted to make a time piece that you would be proud to wear, everyday, and you could sit down side the likes of a Rolex or Patek, and it would look out of place, But most of all, I wanted to make a time piece that your everyday watch lover had more of a shot at being able to afford”
Inspired by modern architecture, and luxury vehicle design, the first model “ Ghost” was produced as an all round time piece. Built to handle the elements of the most rugged sportsmen, it still commands elegance and style, and suits both a casual and formal look.
The “Ghost” movement features a skeletonised date wheel. This is a new decoration of a classic func- tion. The skeletonised date enables the wearer to see even more depth into the watch, revealing all the intri- cate moving parts that make up an automatic timepiece. Made from 316 L surgery grade Stainless Steel, the case is made tough. It has been beautifully finished with a combination of both high polished and finely brushed surfaces.
The way the case facets catch in certain light, gives it a really dynamic appearance, while the gun metal metallic finish of the movement bring more subtlety to the design. The Ghost features a Sapphire crystal that is tough and scratch resistant, it also features a new strap style unique to the Ghost, where changing from strap to strap is made easy with the CA Automatiq watch tool provided.
On Wednesday night, CA Ghost was launched to the Australian media and the response was overwhelming. Media and Sydney’s A list were in awe of this intracite design, weight and pirce point. The event held at Max Media Lab in Alexandria, where a white Lambrigini paved the way to the media wall and Patron cocktails greeted guests. The watch sat pretty under a glass display case with lights showing it in all its glory. An watch sat pretty on a models wrist giving guests the opptunity to try it on and get a feel of the hand made in Switzerland piece.
Guest included; Zoe Marshall, Donny Galella, Aisha Jade, Travis Jake, Steven Kahlil, Johnny Schembri, Steven and Marina Chee, Beard Season and Michael Brown.
100m water resistant – hand made in Switzerland – 33 Jewel movement Scratch resistant sapphire Crystal – Customised Rotor - Both manual and auto winding – 36 hour power reserve Sweeping second hand – 2 year warranty – Skeletonised Date 316L stainless steel case and deployment clasp –
Water resistent rubberised custom calf Leather straps- - interchangeable straps - Movement produced by a boutique swiss movement manufacturer (not ETA, Selita, Soprod, etc) We are the first production watch with the rights to use this movement.
The first model Ghost (Ca-01) will be a limited edition piece of only 200 numbered units. The watch is available for pre-sale at the reserved price of $1990 USD. Completion and dispatch of the first 200 units is scheduled for September.
Contact firstname.lastname@example.org to reserve yours | www.culetautomatiq.com